Privacy Policy
Your privacy is important to us. This policy explains how we collect, use, and protect your personal information.
Last updated: January 2025
Our Commitment to Privacy
At Atraa, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy describes how we collect, use, share, and protect information about you when you use our website, mobile application, or services. By using our services, you agree to the collection and use of information in accordance with this policy.
Information We Collect
- Personal Information: Name, email address, phone number, and delivery address when you create an account or place an order.
- Payment Information: Credit card details, billing address, and transaction information (processed securely through our payment partners).
- Shopping Behavior: Products viewed, items in cart, purchase history, and preferences to improve your shopping experience.
- Device Information: IP address, browser type, device type, and operating system for security and optimization purposes.
- Communication Data: Records of your interactions with our customer support team and feedback provided.
How We Use Your Information
- Order Processing: To fulfill your orders, process payments, and arrange delivery of your purchases.
- Account Management: To create and manage your account, track your order history, and provide customer support.
- Communication: To send order confirmations, shipping updates, and respond to your inquiries.
- Personalization: To recommend products, customize your shopping experience, and show relevant content.
- Marketing: To send promotional emails, special offers, and updates about new collections (with your consent).
- Analytics: To understand how our website is used and improve our services and user experience.
- Legal Compliance: To comply with applicable laws, regulations, and legal processes.
Information Sharing
- We do not sell, trade, or rent your personal information to third parties.
- Service Providers: We share information with trusted partners who help us operate our business (payment processors, shipping companies, email services).
- Legal Requirements: We may disclose information when required by law, court order, or to protect our rights and safety.
- Business Transfers: In case of merger, acquisition, or sale of our business, your information may be transferred to the new entity.
- With Your Consent: We may share information with third parties when you explicitly consent to such sharing.
Data Security
- We implement industry-standard security measures to protect your personal information.
- All payment transactions are processed through secure, encrypted connections (SSL).
- Your password is encrypted and stored securely in our database.
- We regularly update our security practices and systems to protect against unauthorized access.
- Our team is trained on data protection and privacy best practices.
- We conduct regular security audits and vulnerability assessments.
Cookies and Tracking
- Essential Cookies: Required for basic website functionality, shopping cart, and checkout process.
- Analytics Cookies: Help us understand how visitors use our website to improve user experience.
- Preference Cookies: Remember your settings and preferences for future visits.
- Marketing Cookies: Used to show relevant advertisements and track campaign effectiveness.
- You can control cookie preferences through your browser settings, but some features may not work properly if disabled.
Your Rights
- Access: You can request a copy of the personal information we hold about you.
- Correction: You can update or correct your personal information through your account settings.
- Deletion: You can request deletion of your personal information, subject to legal and business requirements.
- Portability: You can request your data in a portable format to transfer to another service.
- Marketing Opt-out: You can unsubscribe from marketing emails at any time using the unsubscribe link.
- Account Deletion: You can delete your account and associated data by contacting our support team.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
- • Account Information: Retained while your account is active and for 2 years after account deletion
- • Order History: Retained for 7 years for tax and accounting purposes
- • Marketing Data: Retained until you opt-out or for 3 years of inactivity
- • Support Communications: Retained for 2 years for quality and training purposes
Third-Party Services
We use trusted third-party services to help us operate our business. These services have their own privacy policies and we encourage you to review them:
- • Payment Processing: Razorpay for secure payment processing
- • Analytics: Google Analytics for website usage analysis
- • Email Services: For sending transactional and marketing emails
- • Shipping Partners: Courier services for order delivery
- • Customer Support: Help desk services for customer inquiries
Children's Privacy
Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by:
- • Posting the updated policy on our website
- • Sending you an email notification (if you have an account)
- • Displaying a prominent notice on our website
Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.
Questions About Privacy?
If you have any questions about this Privacy Policy or our privacy practices, please contact us.
Email Us
privacy@atraa.in
Send us your privacy concerns
Call Us
+91 70605 19630
Speak with our privacy team
You can also visit our page for more ways to reach us.